UNIVERSITY OF PENNSYLVANIA - AFRICAN STUDIES CENTER
The June issue of Interactive Publishing Alert devotes extensive coverage to the trend toward non-U.S. newspapers and magazines going online to expand their foreign readership in a cost-effective way. By going online, publishers can slash the overseas shipping costs and weeks-long lag times now required to deliver print editions to foreign subscribers via postal mail. For publishers in developing nations, electronic publishing can also be a low-cost way of reaching key decision-makers in industrialized nations -- a means not only of selling subscriptions but of marketing ideas.
Highlights of the issue include:
* A profile of the new e-mail edition of South Africa's Weekly Mail & Guardian
* Detailed descriptions of electronic publishing ventures in Latin America, Britain and Sweden
* An interview with Marc Andreessen, co-developer of the popular Mosaic interface that's generating widespread interest as an Internet publishing tool
"Due to certain obscure facets of Mosaic's origin, it got roped into being a poster boy for SGML and the whole semantic markup versus presentation debate, a position it didn't need to be in and shouldn't have been put in," Andreesen told Interactive Publishing Alert Editor Rosalind Resnick. "All I can say is 'oops'. Mosaic is, at its best, an end-user information presentation system; that's the source of its popularity, that's what the vast majority of both users and publishers want to use it as, and that's definitely where we're aiming the next- generation version."
Subscriptions to International Publishing Alert cost $149 for 12 monthly
issues. For more information, contact Rosalind Resnick, editor and publisher of
Interactive Publishing Alert, via e-mail at firstname.lastname@example.org or by
phone at 305-920-5326.
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